NEWS - Wednesday, August 13, 2003


SoulCalibur II Countdown

Less than two weeks to go before the launch of the highly anticipated SOULCALIBURII video game, and the sales and marketing heat is on! Namco Hometek Inc. announced today that the company’s multi-million dollar marketing campaign is in full swing and the retail community is throwing huge support behind the title’s launch. SOULCALIBURII will be available nationwide on August 26, for all major next generation console platforms. "The launch of SOULCALIBURII is truly becoming an industry event," said Robert Ennis, chief financial officer for Namco Hometek Inc. "The excitement being generated at retail for the title’s release has been tremendous. Consumers can’t wait to get their hands on the game." In the U.S., Namco Hometek Inc. is supporting SOULCALIBURII with an aggressive marketing campaign that includes broadcast, cable and syndicated television advertising; print and online advertising in enthusiast and general interest publications and websites; highly innovative pre-sell and launch promotions at retail; public relations; an entertainment industry seeding program; and heavy console-specific promotional activities, such as in-store kiosks, demo disks, event marketing and online promotions. Some of the top retailers around the country are launching “midnight madness” events that will offer consumers the opportunity to be among the first to play and own the game, as well as receive free food and drinks, and the chance to win prizes and gear. “The retail and gamer communities are backing SOULCALIBURII in a major way,” said Garry Cole, senior vice president of sales for Namco Hometek Inc. “The incredible retail promotional support and consumer pre-sell commitments we’ve already received have been a true testament to the power of the brand.” A continuation of the popular SOULCALIBUR series, SOULCALIBUR II received the “Best Fighting Game” award at the 2003 Electronic Entertainment Expo in Los Angeles. Along with additional game content unique to the U.S. version, SOULCALIBUR®II features 10 game modes, console-exclusive characters, a host of unlockable characters and arenas, and over 200 collectible weapons and items. The game is well positioned to exceed consumer expectations and take home even more awards by the year’s end. SOULCALIBUR®II delivers the intense fighting action that fans have come to expect of the series. SOULCALIBURII is rated T for Teen and will be available in stores nationwide on August 26.
Source: http://www.xboxaddict.com/

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